(See Cooke (2005) for an article that describes the use of eye tracking for usability.)ĭavid Crundall, Geoffrey Underwood, in Handbook of Traffic Psychology, 2011 5 Conclusions The results can help with decisions about modifications to be made to pages in order to make sure the most relevant information is being viewed. One of the common uses of eye-tracking equipment in usability testing is to confirm data that is collected by other sources ( Karn et al., 1999).
Eye tracking equipment would make this much more precise and non-intrusive. It was also important that the students described what they were doing. During the Mestre (2010) study, because eye tracking equipment was not used the researcher needed to observe how students looked at the page, or skimmed the page, and then made notes. With eye tracking it is possible to document eye patterns on a page and to learn what attracts students’ attention. Some software can generate a “heat map” to show, through colors, where viewers focused their attention. The equipment can be calibrated to track which parts of a screen are being viewed. Eye tracking recognizes the human pupil and records the movement and fixation of the eyes when viewing images or websites. Mestre, in Designing Effective Library Tutorials, 2012 Eye trackingĮye tracking data can be used to confirm the data collected by video, audio, and the time and error logs during the think-aloud protocol (used in usability studies).
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